Shafi Institute

Overview

Prepare for a new career in the rapidly expanding fields of digital marketing and e-commerce in less than six months, with no prior experience or degree required. Businesses increasingly need skilled digital marketing and e-commerce professionals; 86% of business leaders believe digital commerce is crucial for growth. This program will equip you with in-demand skills for entry-level positions, teaching you to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from Google’s subject-matter experts and have the opportunity to build a portfolio with projects like customer personas and social media calendars, which you can showcase to potential employers.

Curriculam

In these digital marketing and e-commerce courses, you'll define the fields and job responsibilities of entry-level roles, understand marketing funnels, and develop strategies. You'll gain skills in social media branding, analytics, and customer engagement. Learn to build brand awareness, optimize SEO, and understand SEM. Explore social media marketing, create engaging content, and execute email campaigns. Master media planning, measure campaign success, and manage e-commerce stores using platforms like Shopify. Develop customer loyalty strategies, manage client relationships, prepare for job interviews, and build a professional portfolio. Key skills include CRM, marketing analytics, email marketing, e-commerce strategies, and digital marketing KPIs.